SENIOR TRADE MARKETING / SEGMENT MARKETING (Immediately Hiring)

JOB REQUIREMENTS:

• Candidate must possess at least a Diploma, Advanced/ Higher/ Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Advertising/ Media, Business Studies/Administration/Management, Mass Communications, Marketing or equivalent.
• Required language(s): Chinese, English
• At least 3 to 5 year(s) of working experience in the related field is required for this position.
• Preferably Senior Executives specializing in Marketing/Business Development or equivalent.
• Able to work under minimum supervision.
• Initiative and pleasant personality.
• 2 Full-Time position(s) available.

JOB RESPONSIBILITIES:

ATTRACTIVE SALARY PACKAGE AND BENEFITS FOR QUALIFIED CANDIDATE:

• Basic Salary  (RM4000-RM5500)
• Allowances
• Contractual Bonus
• 5 days work (Mon-Fri)
• Medical and Insurance
• Annual Leave
• EPF & Socso
• Impressive corporate working environment, etc....

TRADE MARKETING:

• Responsible for the strategy execution and ongoing management of leads generation process for acquisition, upsell and cross sell to achieve campaign objectives via efficient & appropriate use of communication, approach and messaging via best mix of online and offline media on a timely & accurate
• Build short and long term communication & trade plans designed to drive sales opportunities for  the company
• Actively participate and initiate demand generation marketing communications activities but not limited to  : – propose advertising materials and electronic presentations; web site design and management; creation and execution of direct email and regular mail promotional campaigns; selection of external media channels (magazines, direct mail, web sites, directories, seminars); placement of advertising in selected publications
• Lead cross-campaign demand generation learning—what works, what doesn’t, and how we need to change our approach to reach out and generate interest/leads across the company
• Drive campaign measurement and learning agendas that provide accurate on different measures of campaign performance, with the time and insight. Successful execution requires strong conceptual thinking skills, analytical,  focus on operational excellence, and effective executive communication capabilities
• Leading development of the Trade Marketing Strategy to achieve defined business objectives across all segments
• Ensuring alignment across the Sales and Marketing organizations on field sales needs and lead generation initiatives.
• Leading efforts to leverage the Brand Positioning and solidify the company's superiority presence through our trade partners, concept stores and their showrooms
• Providing seasoned leadership in the translation and execution of the Marketing strategy into impactful programs

SEGMENT MARKETING:

• Responsible for maximizing lifetime value of target segment.
• Analyse and understand segment characteristics, behavior and needs, and relevant market situation to identify segment opportunities.
• Initiate and monitor segment strategies including defining the segment profile, value proposition, product and service requirements, targets, go-to market strategy for acquisition, upsell and cross sell, integration of channels/resources, etc. to build long term profitability for the Organization.
• Responsible and provide segment business forecast and support.
• Track competitors’ activities and analyse impact to the segment and the organization.
• Drive segment research and analysis to understand segment needs and preferences.
• Conduct periodic review and improvement of target segment strategy to ensure alignment to company objective’s and budget management.
• Establish a good rapport with key stakeholders for effective business planning and strategizing.
• Act as a change agent to drive the segment agenda within the organization.
• Initiate and manage internal engagement of segment strategy to relevant parties to ensure effective delivery and execution of segment proposition via product innovation/bundling, product launch, etc.
• Other task as and when assigned by management.

If interested, please send your CV to crestforce12@gmail.com

with the title "APPLYING FOR SENIOR TRADE/SEGMENT MARKETING"